Unrigged is free to read. Here is exactly how it makes money, and the walls that keep money away from the numbers.
Some casinos run affiliate programs. Unrigged may earn a commission when a reader signs up through a link, but those links live on one separate page only. (spec 11.1)
A domain-verified operator can pay for presentation only: a description and a logo. Every domain-verified operator also gets one free public reply per record and free correction of factual passport details. (spec 11.1b)
Whether a casino appears, and where it ranks, comes only from the records players logged. Affiliate revenue is a commercial relationship, and it never touches the numbers. Casinos connected to the founders are barred from any commercial relationship with us at all. (spec 11.2, 11.11)
A payout record needs real cashouts before it means anything, so the launch corpus comes from founding members: a small group of veteran players reviewing casinos they already play at, with real accounts and history. They use the same log-and-write flow as everyone, every contribution passes the same quality approval (positive or negative is irrelevant), and they are paid through the same public loyalty engine every future player uses, with a small evidence bonus for proof-backed records. (spec 7.2)
These are incentivized contributions from genuine users, the legal and disclosable category, not fabricated reviews from people who never used the business. The loyalty engine is a public product feature applied to every contribution, so disclosure is built in, and founding-member activity during closed beta is stated openly.
The founders have interests in other gambling businesses. We name them here so the link is never hidden. Those operators are measured exactly like every other casino, can never have a commercial relationship with Unrigged, and share no branding, staff, or infrastructure with us. (spec 11.11)
Disclosure (illustrative, replaced with the real statement at launch): a co-founder of Unrigged holds an ownership interest in the operators Brand X and Brand Y. Both appear on Unrigged, are ranked purely on their logged records, and receive no commercial arrangement of any kind.
The whole product is worth nothing the moment a number can be bought. Every design choice here, from banded amounts to member-weighted medians to this page, exists to keep the measurement honest and the money at arm's length.